Multimodal Sacralisation of Everyday Nigerian Experience in Pentecostal Poster Discourse

This study examines how selected Nigerian Pentecostal posters recontextualise everyday language and experience as religiously meaningful problems and anticipated sites of divine intervention. It applies qualitative multimodal discourse analysis to a purposive corpus of twenty posters selected for this study. Multimodal Social Semiotics provides the principal framework, while recontextualisation serves as a supporting analytical concept. Poster-by-poster analysis shows that Nigerian Pidgin, colloquial English, interrogatives, imperatives, taboo language and culturally familiar references are coordinated with portraiture, gaze, gesture, typography, colour and composition. These resources frame financial insecurity, marital anxiety, interpersonal grievance and perceived obstruction through Pentecostal problem-intervention narratives. The study conceptualises this patterned transformation as multimodal sacralisation of everyday Nigerian experience.